Many people under estimate the importance of building a list. It takes work and sometimes a bit of trial and error to get it right, but once you’re in the groove it’s way easy and way better than other methods.
If you look at instant results, building a list isn’t there. I think that might be why so many people don’t bother. Say you can get someone to sign up to a program, or subscribe to your list, in 100 page views. At the end of the day one person is a referral, and one person is still a prospect. Short term, it’s not as juicy.
Long term however is where the money is at. For instance this blog, I now have 9,500 subscribers. I could stop advertising today and still have all those subscribers.
On top of that I can tell you about multiple products and services over and over. So rather than sell one thing to each person, I have the potential to keep on selling indefinitely.
It gets even better, when you build a list – it’s your list! You can download it, move to a different auto-responder, whatever you want. If your auto-responder service goes out of business, you still have your list. If a site you promote goes out of business, well your referrals are their list and you lost them.
So whether you are on a team or going solo, a list is a must. And doing it properly is a must. It’s not OK to just put a bunch of email addresses into your email editor and click send. It’s got to be done properly, with the unsubscribe link, etc. Sound difficult? It’s really easy if you use a system like Traffic Wave which handles the techy parts.
The only part you’ll have to worry about is writing of the emails, and making pages that have the subscribe form. You don’t have to be a great writer to do it. The people on your list will either like your style or not, no matter who you are. So if you write the way you naturally write, you’ll stick with it in the long run, and people will see you aren’t faking it.
Then the squeeze pages part is easy. TEtoolbox lets you copy & paste the code into a simple editor. So the fear of setting it up is just a fear of something new. The tools are out there, the help is out there, just get on and do it already!