With List Automation on RocketResponder, you can do some really neat stuff. I’m sure someone else will come up with better ideas, but to get your brain juices started here’s what I like about List Automation!

But wait..  What is it? Oh yeah, List Automation allows you to “chain” lists so when a user gets added to one list, they can be added or removed from other lists at the same time. Which if you get creative, you can do some really cool things.

For instance.. You could have a list of people who haven’t purchased anything, and a list of people who have purchased something. When they are added to the purchased something list, you can have them automatically removed from the haven’t purchased anything list.

Or maybe you have a blog, and you want to entice people to subscribe to your blog in different ways. You could setup a list for your blog notifications, and another list for each of the freebies you give out. Then setup list automation to add them to the notification list when they are added to any of the other lists.

You see where I’m going here. What’s useful to know, they won’t have to confirm every action. As far as we’re concerned once you’ve double opt-ed in a subscriber you can add/remove them from other lists as you need. But of course if they unsubscribe from all your lists you’ll need to double opt in again to get that permission back.

I was visiting a local store whose business owner I know, and we got to talking about email. They use email at their store to drum up more business when new products come in or when business is slow.

One of the really cool things was they showed me their stats. And they did something interesting. Every time they emailed their customers, they sent up a follow up email to everyone that didn’t open the first email.

For most people that sounds really cool, but they don’t know how to do that. So obviously I added it to RocketResponder right away! When you go to send your broadcast, you’ll now see this option:

Now, this comes with a warning. If you already send emails daily, I wouldn’t use it. But if you send a monthly newsletter or have a really important email, definitely go for it. We don’t place internal limits on how often you can use it, but you don’t want to upset your customers!

This type of feature is available at other email providers, so don’t think I’m trying to say we invented something awesome. But I can say we charge way less than other email providers, while providing big deal features like this. In fact, we only charge $20 per month! How much are you paying?

You might be thinkings..  Whaaat!? Why would I unsubscribe someone!? Well there are two reasons: 1) they asked to be removed or 2) they have an annoying vacation or auto reply message that floods your inbox every time you send an email.

Now with Zapier you can create an Unsubscribe label withing Gmail. Anytime you label an email Unsubscribe, it will automatically remove the person from your list! I am using it for my blog notifications list, and it’s great. For some reason people like to reply and ask to unsubscribe rather than click the link. So now in one click I can honor that request!

BONUS: Now that Zapier has published our RocketResponder apps as public, I can setup shared Zaps. So if you click here you can setup your label in easy steps, rather than manually doing it ;-)